Sappi etc. and PrintMediaCentr bring you
“Print &” Everything Else
presented by DANIEL DEJAN!
November 20, 2013 • 1 – 2:30PM ET
For the past decade “armchair” prognosticators have been predicting the demise of print, but industry surveys and studies are showing that the opposite is true. Print and digital are proving to be complementary and mutually supportive, and brand marketers are learning to play to the strengths of each. This discussion presents some surprising industry findings about demographic preferences, emotional triggers, browsing and shopping behavior, and niche marketing. Examples demonstrate how to make print more interactive, visually intriguing and tactile. Increasingly, print is becoming an experience to be savored and enjoyed.
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